Under Armour losing ground with teenagers, survey says – Baltimore Sun
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Has the Under Armour brand lost its cool?
Under Armour's new CEO will have to bring back the excitement the brand has lost - MarketWatch
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Under Armour stock sinks after Spieth loss, Morgan Stanley downbeat outlook - MarketWatch
Under Armour Lost Trademark Battle Against AGEAS in Japan – MARKS IP LAW FIRM
UCLA's Under Armour deal for $280 million is the biggest in NCAA history - Los Angeles Times
Under Armour Just Lost Its Top Sneaker Designer to Its Biggest Rival | Inc.com
How Under Armour lost its cool: A cultural branding perspective
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Nike lost Curry to Under Armour in embarrassing fashion, per report - NBC Sports RSN
The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour | Inc.com
Why Did Under Armour Shares Dip 23.9%?
Has the Under Armour brand lost its cool?
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How Under Armour Lost Its Edge - The New York Times
